Know what works
The science behind saving democracy
Feel Good Impact identifies the media and the messengers that create impact – not just views. Tracking impact in real time allows Feel Good Impact to re-deploy resources and create the lowest-cost, most scalable means of motivating like-minded voters.
to impact
/
From evidence
to impact / From evidence
Evidence-based impact
Most digital campaigns measure impressions, likes, shares, engagements. These metrics measure popularity, not impact. They tell you what people watched, not what they did.
We measure the impact – the action somebody takes after they watch the message. We analyze and optimize the impact to build campaigns that change behavior.
Changing behavior changes the world.
Proven impact
35%
UNDER-30 VOTERS
(NAT. AVERAGE =22%)
$2.40
NEW REGISTRATIONS
(2020, 2022, 2024)
89% +
PRIORITIZE CLIMATE ACTION
+6.4%
HIGHER BLACK VOTER TURN OUT
(RECENT RCT STUDY)
<$5
COST PER VOTER ACTION
(TIPPING POINT CAMPAIGN)
75%
WOMEN-LED TURN OUT
(RECENT CAMPAIGNS)
In 2026, close House and Senate races will decide the control of Congress.
We use tested messages and data-driven tactics to geographically target voters where votes will win races.
Our innovative use of digital tools has been proven to raise turnout in multiple randomized control trials. We are using well-tested, evidence-based tools to win back Congress.
Partner with us
Turning Non-Profit Organizations Into Voter Recruitment Hubs
We support organizations with pro bono tools and trainings to drive voter engagement.
Email marcie@feelgoodimpact.org
Fund what works
Support proven strategies that drive voter turnout and create real impact at the ballot box.
Subscribe for news and updates
By clicking subscribe, you accept potential messaging from FGI and its affiliated organizations as well as agreeing to Feel Good Impact’s (FGI) Terms and Privacy Policy. This includes emails and text messages. Data rates may apply. Donations may be solicited. Message frequency varies. Reply STOP to unsubscribe from texts or HELP for more info. Please send any inquiries to info@feelgoodimpact.org