Research & Reports
AI-Powered Campaign Integrated with Email Significantly Lifts Voter Turnout
2025 Virginia and Pennsylvania General Elections
This randomized control trial evaluated the impact of AI-powered voter outreach integrated with email communications. The findings demonstrate how innovative digital engagement strategies can successfully motivate values-aligned voters and increase voter turnout.
Summary Findings From Randomized Control Trial: Wisconsin Supreme Court Election 2025
FGI was able to use innovative digital tactics to target values-aligned voters without relying on traditional demographic metrics such as age, gender, race, education, etc. Instead, FGI targeted and successfully moved potential voters based on what they believed and felt.
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